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The Social Net: Understanding our online Behaviour

By Yair Amichai-Hamburger



The Social Net is one of the few books which covers the topics of dating online and relationships which are formed over the Internet. It provides interesting insight into how the Internet is used today and how this will change in the following years to come.


The book starts by covering the topics of online relationships and how these have developed over the years. It then discusses how individuals make decisions online and how many people are now using the Internet to form relationships. It looks at the questions of how long relationships last online, how trust is built and if people are successful at transferring their relationship from offline to online.


The Social Net is clear, precise and informative. It raises important questions and looks at specific issues which could arise when there is an increase in the number of people using the internet in the future. The book is referenced throughout and covers more modern aspects of Cyberpsychology. The Social Net points out research which was conducted many years ago and compares the findings from research which has been carried out more recently highlighting how the Internet is evolving.


1 Internet and Personality

2 Netified: Social Cognition in Crowds and Clouds

3 Identity Manipulation - What Happens When Identity Presentation is Not Truthful

4 Online Romantic Relationships

5 Computer-Mediated Persuasion and Compliance: Social Influence on the Internet and Beyond

6 Online Decision-Making

7 The Internet and Aggression: Motivation, Disinhibitory, and Opportunity Aspects

8 The Kindness of Strangers: Prosocial Behaviour on the Internet

9 Groups and Computer-Mediated Communication

10 Leadership within Virtual Contexts

11 Online Prejudice and Discrimination: From Dating to Hating

12 Online Intergroup Contact

13 The Internet as Psychological Laboratory Revisited: Best Practices, Challenges, and Solutions