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The Social Net

The Social Net: Understanding our online Behaviour By Yair Amichai-Hamburger

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The Social Net is one of the few books which covers the topics of dating online and relationships which are formed over the Internet. It provides interesting insight into how the Internet is used today and how this will change in the following years to come.


The book starts by covering the topics of online relationships and how these have developed over the years. It then discusses how individuals make decisions online and how many people are now using the Internet to form relationships. It looks at the questions of how long relationships last online, how trust is built and if people are successful at transferring their relationship from offline to online.


The Social Net is clear, precise and informative. It raises important questions and looks at specific issues which could arise when there is an increase in the number of people using the internet in the future. The book is referenced throughout and covers more modern aspects of Cyberpsychology. The Social Net points out research which was conducted many years ago and compares the findings from research which has been carried out more recently highlighting how the Internet is evolving.


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Identity Manipulation – What Happens When Identity Presentation is Not Truthful

Online Romantic Relationships

Computer-Mediated Persuasion and Compliance: Social Influence on the Internet and Beyond

Online Decision-Making

The Internet and Aggression: Motivation, Disinhibitory, and Opportunity Aspects

The Kindness of Strangers: Prosocial Behaviour on the Internet

Groups and Computer-Mediated Communication

Leadership within Virtual Contexts

Online Prejudice and Discrimination: From Dating to Hating

Online Intergroup Contact

The Internet as Psychological Laboratory Revisited: Best Practices, Challenges, and Solutions